I am just not a woman who can have a small purse. I frankly have too much stuff. Like even with pairing down, I have a planner, wallet, phone, kindle (most days), the list goes on. This bag is the perfect size. Big enough for my needs but not so big I feel like I’m carrying a briefcase. And the pattern, to quote my husband, is ‘just so you!’ (In the best way, it’s pink and joyful). Love the bag, quality, and brand.